Featuring: NP53 Marketing Group Inc.
At GGFL, we’ve seen how audits can impact businesses in very real ways, not just financially, but operationally. For organizations managing high transaction volumes, complex filings, or significant GST activity, even a routine review by the Canada Revenue Agency (CRA) can become a lengthy, resource-intensive process.
As part of our ongoing client interview series, we’re sharing real experiences from businesses that have integrated Audit Shield into their planning. This time, we’re highlighting NP53 Marketing Group Inc., a long-standing GGFL client with decades of experience navigating both growth and change.
A Long-Term Partnership Backed by Experience
Founded in 1993, NP53 Marketing Group Inc. is a marketing strategy, research, and advertising firm that has operated out of both Ottawa and Toronto. The business has worked with GGFL since its inception, building a relationship spanning more than 30 years.
Over that time, they’ve experienced audits firsthand, including both federal and provincial reviews. Those earlier experiences shaped how they approached risk moving forward.
“We had gone through audits before, so we understood how time-consuming they can be and the real and hidden costs that come with them.”
Why Audit Shield Became Part of the Plan
The decision to opt into Audit Shield came during the pandemic, following a recommendation from their GGFL advisor. At the time, the business already carried insurance in other areas, but not for tax-related matters.
Given the volume of transactions and the level of GST activity involved in their operations, the addition of Audit Shield was a logical step. It wasn’t viewed as an extra, but rather as part of responsible financial management.
A Multi-Year Audit, Managed the Right Way
The decision to enroll in Audit Shield proved its value when the business entered into an audit beginning in May 2023, which ultimately concluded in July 2025.
Like many audits, the process was longer than expected. However, with Audit Shield in place and GGFL managing the process, the experience remained structured and controlled. Documentation, communication, and follow-ups were handled consistently, allowing the client to stay focused on other priorities, including winding down the business.
“It was a long process, but everything was handled. Every request, every question, the team was on top of it, and we didn’t have to carry that burden ourselves.”
Financial Protection When It Matters Most
For NP53, the most significant benefit of Audit Shield was financial protection.
Without coverage, the professional fees associated with a multi-year audit could have been substantial. At a time when the business was transitioning and managing reduced revenue, avoiding those out-of-pocket costs made a meaningful difference.
In addition to the financial benefit, the program reduced internal strain. The team didn’t have to divert time and resources to managing the audit themselves, which is often one of the most overlooked costs.
Who Should Be Thinking About Audit Shield?
Based on their experience, Audit Shield is particularly valuable for:
- Incorporated businesses with complex operations
- Organizations with high transaction volumes or GST exposure
- Companies without internal resources to manage audits efficiently
- Business owners looking to reduce uncertainty and protect cash flow
“Any incorporated business should seriously consider it. It’s not a large premium, and it gives you complete peace of mind.”
A Simple Takeaway
After navigating a full audit cycle with Audit Shield in place, their recommendation is clear.
“Do it.”
For NP53, Audit Shield became more than a precaution, it became a practical tool that supported both the business and its leadership through a complex and time-consuming process.
Interested in learning more about Audit Shield? Connect with the GGFL team to discuss whether it’s the right fit for your situation.
