How Gordon McMillan is Rebuilding his Branding Agency
For Ottawa’s leading branding agency, McMillan, hard times happened even before the pandemic struck. In this ‘Beyond the Numbers’ presentation, host Anne Van Delst and guest Gordon McMillan discuss the choices Gordon faced in 2019 as revenues collapsed and how seeking creditor protection allowed the organization to regain its footing in 2020.
Topics Gordon and Anne cover include:
- The different options for restructuring the agency and how they were evaluated
- How the agency has adapted its strategy and service delivery
- The changes that have been made to the agency’s internal operations that have helped financial results
- How Gordon has developed and executed a plan for growth during the pandemic